LATE 2000's

This particular journey starts in 2006, three years after the birth of FTC®. It was the mid Y2K’s and fashion for many meant low-rise, midriffs and layered tops. For us, it meant playing with color combinations, elegant silhouettes and comfort. Lucky for us, cashmere is the softest material too.

MILLENNIAL-CORE

By the mid 2010’s, geometrical shapes and tribal-inspired patterns were everywhere. From the infamous leggings, to tops and even our FTC® knits.

We also did a shoot on the streets and roofs of Milan.

When browsing through the archives, it’s striking how fashion changes. It goes in and out of style, new micro-trends boom up overnight and some styles stays evergreen.

Having a focus on longevity, it has always been important for us to incorporate styles that last over time, also from a style perspective. This is why you will always find our Essentials-style for both men and women; pieces that stand the test of time as key pieces in your wardrobe

NEW DECADE, NEW LOGO

After 15 years, we felt it was time for some change. Logo- change that is. Developing the FTC® brand for the future included really going back to our roots and evaluating ourselves.

The outcome? A more stripped down, minimal version of our original logo, which we are very proud of.

Fun fact!

The original logo was actually designed by Jana & Adrian as kids, in their parents' garage using the program Paint.